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ABI/INFORM Global This link opens in a new window
The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Academic Search Complete This link opens in a new window
Designed for academic institutions, this database is the leading resource for scholarly research with more full-text journals and more peer-reviewed journals than any other database available. It supports high-level research in the key areas of academic study by providing journals, periodicals, reports, books, and more.
Business Market Research This link opens in a new window
This database contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.
Business Source Ultimate This link opens in a new window
With premium full-text content and peer-reviewed business journals, this database is the essential tool for business students. It covers all disciplines of business, including marketing, management, accounting, banking, finance, and more. Indexing and abstracts and full text are available back as far as 1886. It contains over 5,600 full-text magazines and journals.
Directory of Open Access Journals This link opens in a new window
Contains over 9000 open access journals covering all areas of science, technology, medicine, social science and humanities
Ebook Central This link opens in a new window
Contains over 100,000 full-text authoritative ebooks on a wide range of subjects.
Fuente Académica This link opens in a new window
Fuente Académica provides researchers with a collection of scholarly journals from Latin America, Portugal and Spain, designed to make academic research readily available in PDF format.
Gale Business: Entrepreneurship This link opens in a new window
Gale Business: Entrepreneurship is a comprehensive database that covers all aspects of starting and operating a business, including accounting, finance, human resources, management, marketing, tax, and more. It combines authoritative periodical and reference content to support prospective and current entrepreneurs as well as business students. Experience an easy-to-browse interface mapped to four key stages—plan, fund, start, and manage—to fit your research needs at any point in your business's development.
Gale Business: Insights This link opens in a new window
Gale Business: Insights provides an extensive collection of business intelligence, combining Gale reference content with respected business sources and full-text periodicals to help researchers understand today’s global business environment. Users can access more than 430,000 detailed company profiles with company financial data, in-depth country overviews, and comprehensive industry profiles to stay current with the ever-evolving business landscape.
Gale eBooks This link opens in a new window
A database of encyclopedias, almanacs, and specialized reference sources for multidisciplinary research.
ProQuest Central This link opens in a new window
Contains over 9,000 full-text magazines, newspapers and scholarly journals
Statista This link opens in a new window
Offers an innovative and intuitive tool for researching quantitative data, statistics and related information.
Ad*Access
Ad*Access was funded by the Duke Endowment Library 2000 Fund. This site provides images and database information for over 7,000 advertisements printed in United States and Canada newspapers and magazines between 1911-1955. This searchable database is separated into the following subject categories: Radio, Television, Transportation, Beauty and Hygiene, and WWII.
American Association of Advertising Agencies (AAAA)
AAAA is a national trade organization representing the advertising agency business. The Association provides information on the operation of advertising agencies, secondary research on advertising and marketing, international advertising, and more. The website contains membership information, initiatives, news releases, and information on ordering publications and bulletins.
Direct Marketing Association (DMA)
The DMA is a trade association of businesses who advertise their products and services directly to consumers by mail, telephone, magazine, Internet, radio, or television. Its searchable website contains background information on laws and regulations that affect direct marketers, ethics guidelines, and consumer privacy issues. Full-text documents geared to consumers are also provided. The user may browse the site by industry groups such as Internet marketers or teleservices providers. A collection of white papers is available for free, but the online library is available only to members. Most of the association's publications are for members only, but the online newsletter, MyDMA Newsletter is available for free with site registration.
Federal Trade Commission (FTC) For the Consumer
Developed by the Federal Trade Commission, this government website is a valuable tool for marketing managers and consumers. The site is organized into categories covering consumer rights, including automobiles, e-commerce and the Internet, franchise and business opportunities, products and services, telemarketing, and more. Full-text publications are available on topics addressing Advertising and Marketing on the Internet, Checklist for Direct Marketers, Guide to the Mail and Telephone Order Merchandise Rule, and much more. Browse the site by category or search by keyword or phrase.
Internet Advertising Bureau
The Internet Advertising Bureau is a global not-for-profit association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet. The website has membership information as well as many articles on advertising on the Internet. The site also contains recent press releases, Internet advertising case studies, and advertising standards for the Internet.
MarketingProfs.com
Founded in 2000, MarketingProfs.com is an online company that provides strategic and tactical advice to marketers. Its website is searchable. Free membership allows access to the online newsletter, MarketingProfs Today, and many of the articles in the online archives back to 2000. It also allows participation in the Know-How Exchange, where members can post questions for other members to answer. Fee-based premium membership allows additional access to website information.
Trendwatching.com
This firm scans the globe for emerging consumer trends and then reports its findings in free monthly briefings. Current and previous newsletters are available on the website along with presentations and tips.
